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Todd mcfarlane describes why retailers should carry his collectible items over and above his competitors' products. from a strategy viewpoint, what mcfarlane is describing here is his company's

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shinmin

He is describing his company’s competitive advantage. This is the capability of an organization to produce goods or services more successfully than its competitors, by this means outperforming them. It also allow a company or country to produce a product or service at a lower price. These conditions let the productive entity to produce more sales or larger margins than its competition.