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Zeta is an american multinational retail corporation. to move ahead of its competitors and increase revenue, zeta began to employ a system to determine which products to stock and at what prices, and how to advertise to draw target customers. the process employed by zeta is called

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Zeta used the process called the big data analytics. Big data analytics is the process of checking data to search about market trends, consumer needs and preferences, and help business and companies to make business decisions. The term big data is referred to as the increasing volume of data.

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